Shilpa has spent over 30 years in the craft, design and marketing space and has been a creative entrepreneur over the last ten years in the fashion, lifestyle, travel and food space A wealth of experience with the craft sector has enabled many interventions in design at the grassroots level and she participates actively in cluster initiatives committed to women empowerment and livelihood creation opportunities. Her domain expertise finds her empaneled with strategic advisory firms and also actively engaged with the IIM Ahmedabad led CCBP program for young entrepreneurs and the Young India Fellowship (YIF) at Ashoka University ,as a mentor. Shilpa is on the board at AIACA and was appointed on a Leadership Group working on Circular Design Challenges by MIT in the USA She continues to engage with various for- and not-for-profit organizations as a pro bono advisor/mentor.